This Privacy Policy describes how BuyerAwareApp LLC, a Florida limited liability company operating as BuyerAware ("we," "us"), collects, uses, and shares information when you visit buyerawareapp.com or purchase a vehicle report.
1. Information we collect
- Information you provide at checkout: your email address, the vehicle listing link and/or VIN you submit, and — if you choose to save payment details with Stripe — your name and billing details. We never see or store your full card number; payments are processed entirely by Stripe.
- Quick Checks: the vehicle details you enter (year, make, model, miles, asking price, and optionally the VIN, listing text and city or ZIP; a VIN is decoded through NHTSA's free public vehicle database) and your email address. We use them to run your check, send you the result link and a few follow-up emails, and limit free checks to one per person. To prevent abuse we also keep a one-way hashed form of your IP address and email for rate limits, and use Cloudflare Turnstile to screen out bots (see Cloudflare's Turnstile privacy addendum).
- Correspondence: emails you send to hello@buyerawareapp.com.
- Basic technical data: our hosting provider may log IP addresses and browser types for security and site operation.
- Advertising and site measurement: we use the Google Ads tag and Google Analytics (both via gtag.js) to measure whether our ads lead to visits and purchases, and to understand how far visitors get through our checkout. Google may set cookies and collect your IP address, browser information, and pages visited on this site. In addition to page views and completed purchases, we record a small number of anonymous interaction events — for example, that a visitor viewed the pricing section or selected a checkout button. Google Analytics also automatically records basic engagement signals such as how far down a page you scrolled, clicks to other websites, and file downloads. These events record the action only; they do not capture anything you type. See how Google uses this data. You can opt out of personalized advertising at Google Ads Settings, and block Google Analytics entirely with Google's browser opt-out add-on.
- Reddit advertising measurement: we use the Reddit Pixel to measure whether our Reddit ads lead to visits and purchases. Reddit may set cookies and collect your IP address, browser information, and pages visited on this site. When you complete a purchase we send Reddit the order value, currency, and number of reports — never your email address, name, listing link, or VIN. See Reddit's Privacy Policy. You can manage ad personalization in your Reddit privacy settings.
- Meta advertising measurement: we use the Meta Pixel to measure whether our Facebook and Instagram ads lead to visits and purchases. Meta may set cookies and collect your IP address, browser information, and pages visited on this site. When you complete a purchase we send Meta the order value, currency, and number of reports — never your email address, name, listing link, or VIN. See Meta's Privacy Policy. You can manage ad personalization in your Facebook ad preferences.
- Metricool site analytics: we use Metricool's web tracker to understand which pages visitors view, where they arrive from (for example, which social-media post brought them here), and how they move through the site. Metricool may set cookies and collect your IP address, browser information, and pages visited on this site. It records page views and navigation only; it does not capture anything you type, and it never receives your email address, name, listing link, or VIN. See Metricool's Privacy Policy.
- Advertising platforms we do not use on this site: we do not run TikTok or LinkedIn tracking pixels on buyerawareapp.com. If that changes, we will update this policy before the change takes effect.
2. How we use information
- To prepare and deliver the vehicle report you purchased
- To run your Quick Check and email you the result link
- To send you a few follow-up emails about your car search and our reports after a Quick Check. Every email has an unsubscribe link, and we stop when you use it.
- To process payments and refunds (via Stripe)
- To respond to your questions and provide support
- To prevent fraud and protect the Service
We do not sell or rent your personal information. Other than the Google, Reddit, and Meta advertising measurement described in Section 1, we do not share your personal information for advertising or marketing purposes.
3. Who we share information with
- Stripe — payment processing (see Stripe's Privacy Policy)
- Cloudflare — hosts the private, expiring download links for reports and the DIY Playbook, and stores the email address tied to each link so we can reissue it (see Cloudflare's Privacy Policy)
- FormSubmit — processes the free-contact forms we may use and relays your email address to us (see FormSubmit's Privacy Policy)
- Google — advertising and site-analytics measurement via the Google Ads tag and Google Analytics (see Google's Privacy Policy)
- Reddit — advertising measurement via the Reddit Pixel (see Reddit's Privacy Policy)
- Meta — advertising measurement via the Meta Pixel (see Meta's Privacy Policy)
- Metricool — site analytics via the Metricool web tracker (see Metricool's Privacy Policy)
- Anthropic — the AI provider that analyzes the vehicle details you enter for Quick Checks and reports; your email address is not sent to it (see Anthropic's Privacy Policy)
- Email and hosting providers — to deliver reports and operate the website
- Legal authorities — only if required by law
4. Your choices and rights
You may review, correct, or request deletion of the personal information we hold about you by emailing hello@buyerawareapp.com. We will respond within 30 days. Depending on where you live (for example, California), you may have additional rights under state privacy laws, including the right to know what information we have collected and the right to request deletion. We honor these requests for all users regardless of location.
5. Do Not Track
This site does not respond differently to browser "Do Not Track" signals. The Google Ads tag, Google Analytics, Reddit Pixel, Meta Pixel, and Metricool tracker described in Section 1 may use cookies that recognize your browser across sites; you can block or delete cookies in your browser settings, opt out of personalized advertising at Google Ads Settings, block Google Analytics with Google's opt-out add-on, manage Reddit ad personalization in your Reddit privacy settings, and manage Meta ad personalization in your Facebook ad preferences.
6. Data retention
We keep order records (email, listing link, report delivered) as long as needed to provide support, honor refunds, and meet legal and tax obligations. You may request earlier deletion at any time.
7. Children
The Service is not directed to children under 13, and we do not knowingly collect information from them. If you believe a child has provided us information, contact us and we will delete it.
8. Changes to this policy
If we make material changes, we will update the effective date above and post a notice on this page before the changes take effect.
9. Contact
Privacy questions or requests: hello@buyerawareapp.com
BuyerAwareApp LLC
400 N Tampa St Ste 1550 PMB 346582
Tampa, Florida 33602-4719 US